Lets talk online marketing – Marketing is essential for the ongoing success of any business. You could have the greatest product or service going but if nobody is aware of it you probably won’t get very far! Learning how to market your business, from product to culture is the first step to growing your business. So if you’re a company with big plans but a small budget we’re here to help you through your online marketing journey.
The small business world we live in is not the same as it used to be, the digital world is constantly evolving and has quickly become the main marketplace for many businesses. Everything from reviews, customer engagement, to selling, all show only a small portion of how we conduct business online but these actions are representative of a huge part of our business health.
With a changing landscape comes a change in how we must market ourselves, there are now more ways than ever before to get your name out there and while this market expansion is great it can leave those with little experience feeling quite lost.
We all the know the perks of social media and blogging, most of us taking full advantage of these free platforms. However you don’t have to be an expert in the field to realise that it’s not as simple as it looks, beyond the time consuming nature of these methods, online marketing can become very expensive and fast. Small businesses and those just starting up often run on tight budgets and for this reason alone need affordable and savvy solutions for their online marketing.
Salesforce Canada have created a new guide that will help with just this! Their smart info-graphic gives you a concise step by step guide showing you how your business can fully utilise a small budget and make a bigger impact with your online marketing campaign. When planning your own online marketing strategy a good place to start with is are the key areas below – Learning:
- The importance of Website Development and Design.
- The power of good SEO.
- Why you should take advantage of Pay-Per Click.
- Why Content Marketing isn’t just about writing.
- Why Social Media is not free.
Being proactive is key! Once you’ve read this, a great way to get started is to set an individual goal for each category. Creating this bench marker will give you something to work toward and you’ll find it’s also a lot less daunting than trying to tackle everything at once.
Before implementing your marketing plan, it’s also hugely important that you and your business consider branding. How your business will be perceived both short and long term will be reflected directly in how you engage with your customer, clients and followers through online marketing and engagement. Coming up with key profiles for each platform you use online is a great way to create a cohesive message across the board.
Above all you should make the most of the free resources that can be found just at your fingertips, there are loads of great resources online full of excellent marketing advice such as this smart info-graphic! Take in as much as you can and see what works for your company, after all every businesses audience will engage differently.
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We’d love for you share with us any of your own business savvy marketing tips!